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Tuesday, October 19, 2010

The Shoppes of Madison



Some of you might have noticed some signs on 72 West between Wall Triana and the new Madison Hospital advertising "The Crossings Shoppes of Madison." It is being developed by Nashville-based GBT Realty, who also developed the Crossings of Decatur on the Beltline, anchored by Target, Petsmart, and Old Navy. So, what can we expect from this development?

  • Target. This is almost certain, considering GBT's track record of developing Target-anchored centers. You might be thinking that this is too close to the SuperTarget further east on University-- it may be too close for another Super, but not for a regular store. Note that Walmart is also opening a store about a mile or so to the west of this development in 2012, despite having a location across from SuperTarget. 
  • Academy Sports. I'm going to throw this one out there. They're due for an entry into the market, with probably two stores-- one here and another somewhere on the south side. But what leads me to this specific location is that a store was originally planned for the Walmart center, but disappeared from the plans a while back. Maybe they saw some greener grass here?
  • Not much else. Since the area is quite saturated in retail, and the small size of the lot (around 25 acres), I wouldn't expect a whole lot of small shop space with this development, and will probably be laid out as a power center, which puts an emphasis on the anchors; in this case those would be Target and Academy (one example of a power center is The Fountain/Costco at University and the Parkway). There will be some outparcel space along 72, with some restaurants and smaller shops. 
UPDATE (10/29): Sales flyer from GBT Realty confirms 278,000 sq. ft. shopping center (The Shoppes of Madison) anchored by a 134,000 sq. ft Target and an Academy Sports. It gets even more interesting-- GBT is also developing a smaller center at the corner of Balch and 72 on the other side of the new Madison Hospital, which includes a new hotel and medical office space.

12 comments:

  1. great journalism.. alot of research and guessing

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  2. Who said I was a journalist? And when did I say I was guessing?

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  3. I hate to burst your bubble.....I work for Target....I know we have no plans for anywhere in Madison at this time. Any Target located in Madison would likely go closer to the 565-Wall Triana area....Interstate visibility is a driver for us... as for the location on 72 on the east side of Chapman mountain that keeps getting rumored to be Target It just doesn't really fit Target's demographics... not enough population nearby....Target does have plans to add a third store in Madison County within the next 3-5 years, but the location is 100% undecided at this time.

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  4. Madison is a great place for a Target! What better place than a bedroom community with a high income range.

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  5. It is funny that the above supposed target employee says that interstate visibility is a driver when none of the targets in huntsville, or in north alabama are anywhere near interstates.

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  6. Is this property in the city limits of Madison or Huntsville?

    David

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  7. @David: It's in Madison city limits.

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  8. Wonder if Target considered the old Bruno's building across 72 from the proposed site. That building seems big enough for a Target and is more easily accessible.

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  9. @James: The GBT Realty website has info for what they are calling "The Shoppes of Madison" on their site. Funny because the sign also says "The Crossings..." Anyway, thought you might like to check it out because it is showing that, indeed, a Target is planned. Not that it says it's set in stone but it's a start. Just thought I'd back you up. Also, it's showing information for "Madison Corners" down the road at Balch. No info other than possibly a hotel. Do you have any contact info for yourself?

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  10. @J: I think we noticed the GBT flyers at the same time! An update has been posted.

    This shopping center is not 100% set according to my sources. Huntsville is also trying to lure Target out on 72 West, but they don't have a precise location or developer yet, like Madison does.

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  11. @James: 72 West? What area?

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  12. @J: Like I said, no precise location, but I assume it would be further out (closer to Limestone) than this one.

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